Bright+Cook

SERVICES
- BRANDED CONTENT
  - We create distinct, fresh and bold content that complements client goals and objectives with consumer demands and expectations. Ideation and implementation of programming tools establishes and reinforces brand equity and longevity.
- CREATIVE DEVELOPMENT
  - We specialize in empowering our clients with creative and innovative ideas that generate excitement and create marketplace buzz which lead to brand awareness, acceptance and increased sales.
- RESEARCH
  - We exceed marketplace demands by understanding the current three-way segmentation: brands, consumers and trends. Through testing, analysis and reporting we profile the target audience, outline new mind shifts and suggest distinct approaches to create client/ consumer “wins.”
- PRODUCT DEVELOPMENT
  - We translate concepts and ideas into tangible elements that leverage brand appeal, recognition and reputation amongst new and loyal audiences.
- STRATEGIC PARTNERSHIPS
  - We examine and investigate the viability of strategic partnerships, broker the deals and leverage the relationships in order to establish intentional and deliberate brand success.
CLIENTS
WORK

BELVEDERE
For the 2010 Winter Music Conference in Miami, Bright+Cook was enlisted to capture and create branded content from the Belvedere Music Lounge hosted by Sirius Radio at the W Hotel. The three-day premium experience featured an eclectic mix of the industries best sounds including Kelis, Macy Gray, Rye Rye, Diplo of Major Laser and Agnes. Bright+Cook was responsible for shooting all daytime events, a private Saturday night dinner hosted by Kelis and notable attendees including Jimmy Iovine, Mary J. Blige, Idris Alba, Steve Aoki and Randy Jackson.