Bright+Cook

SERVICES
- BRANDED CONTENT
  - We create distinct, fresh and bold content that complements client goals and objectives with consumer demands and expectations. Ideation and implementation of programming tools establishes and reinforces brand equity and longevity.
- CREATIVE DEVELOPMENT
  - We specialize in empowering our clients with creative and innovative ideas that generate excitement and create marketplace buzz which lead to brand awareness, acceptance and increased sales.
- RESEARCH
  - We exceed marketplace demands by understanding the current three-way segmentation: brands, consumers and trends. Through testing, analysis and reporting we profile the target audience, outline new mind shifts and suggest distinct approaches to create client/ consumer “wins.”
- PRODUCT DEVELOPMENT
  - We translate concepts and ideas into tangible elements that leverage brand appeal, recognition and reputation amongst new and loyal audiences.
- STRATEGIC PARTNERSHIPS
  - We examine and investigate the viability of strategic partnerships, broker the deals and leverage the relationships in order to establish intentional and deliberate brand success.
CLIENTS
WORK

HENNESSY
In 2009, Bright+Cook was tapped by Moet Hennessy to create a webisodic series to expand the awareness around its annual global music campaign, Hennessy Artistry. Ten episodes featured event curators Common and ? uestlove of The Roots as they celebrated the fusion of consumer, sound and visual experiences in six key national markets. Utilizing extensive production experience and regionalized resources, Bright+Cook was able to develop content to surge pre-market brand buzz, highlight upcoming programming and boost consumer awareness for the brand.