Bright+Cook

SERVICES
- BRANDED CONTENT
  - We create distinct, fresh and bold content that complements client goals and objectives with consumer demands and expectations. Ideation and implementation of programming tools establishes and reinforces brand equity and longevity.
- CREATIVE DEVELOPMENT
  - We specialize in empowering our clients with creative and innovative ideas that generate excitement and create marketplace buzz which lead to brand awareness, acceptance and increased sales.
- RESEARCH
  - We exceed marketplace demands by understanding the current three-way segmentation: brands, consumers and trends. Through testing, analysis and reporting we profile the target audience, outline new mind shifts and suggest distinct approaches to create client/ consumer “wins.”
- PRODUCT DEVELOPMENT
  - We translate concepts and ideas into tangible elements that leverage brand appeal, recognition and reputation amongst new and loyal audiences.
- STRATEGIC PARTNERSHIPS
  - We examine and investigate the viability of strategic partnerships, broker the deals and leverage the relationships in order to establish intentional and deliberate brand success.
CLIENTS
WORK

MOET & CHANDON
To celebrate the universal month of love, Moet & Chandon turned to Bright+Cook to create and execute a comprehensive month-long consumer marketing programming for Nectar Imperial Rose in Atlanta. Each weekend throughout February, “Seal it with Rose” brought dynamic in-store experiences including brand ambassadors to educate consumers and customized photo services in branded picture frames for loved ones. Topping off the program, “Seal it with Rose” hosted a must-attend Sunday brunch at Asia, one of the city’s most premiere restaurants. Heralded the most coveted event to kick-off the new year, the daytime soiree was attended by over six hundred of Atlanta’s finest and featured a live performance by Raheem DeVaugh and Atlanta’s own, DJ Mars.