Bright+Cook

PHILOSOPHY
- With a DNA rooted in creative concepts and strategic solutions, we are an agency that brings dynamic combinations to clients. Our approach is to generate visually stimulating, tangible and sustainable experiences. From ideation to execution, the collective vision, energy and passion that we provide reflects our commitment to excellence. We deliver results that surpass expectations by offering clients new and sustainable methods for the marketplace. Our signature approach provides innovative ways of making products and brands more compelling, engaging and meaningful.
TEAM
- Sabai Burnett
  - A revered industry brand leader with over 15 years experience, Sabai brings unparalleled capabilities to the team. His direct and honest approach in identifying, developing and implementing actionbased marketing initiatives have garnered proven results. Working with notable brands and chief executives including Sean John and Sean “Diddy” Combs, The New Era Company and Chris Koch, and The Timberland Company and Jeffrey Swartz has enabled Sabai to develop and implement global brand initiatives that surpass business objectives while simultaneously resonating with consumers on both a short and long-term level.
- Bobby Joseph
  - Known for progressive concepts and bold entrepreneurial actions, Bobby Joseph has generated an accredited career working alongside the world’s leading brands. From McDonald’s to Nike, his personal client roster reflects his uncomparable creative sensibility, which has become his signature property. From creative direction to brand strategy, Bobby imparts the vision and guidance of a confident connoisseur. Numerous landmark projects have shaped his noteworthy career, including an unprecedented deal between Reebok and Shawn “Jay-Z” Carter for the S. Carter shoe. An innate interest in the fusion of innovation and design continues to feed his imagination and extend his expertise.
- Lou Miguel
  - An award winning short format producer and director, Lou carries over 15 years of expertise to the agency. His distinctive, high caliber work has been requested and recognized by industry powerhouses such as The Killers, Beyonce, Simple Plan and Rihanna. Commercial credits include Target, The Gap, and Kelly Tires, and his grassroots and events production work has been sought by Nike, Hanes and The Timberland Company. As an innate creative spirit, Lou continues to develop new, breaking content such as his upcoming documentary series entitled "From Here To There: The Journey Of An Unsung Hero.”
- Wendel White
  - With an impressive portfolio of global clients, Wendel provides an accelerated business acumen illustrated in his successive brand wins. As CEO of SK Distillers, manufacturers of Tequila Distinguido, he implemented strategic concepts generating over $5M in sales in the first year and growing the brand into seven major markets on a national and international scale. His uncanny business foresight has also been linked to 1-800 Cheapseats; as a minority owner he led the brand to 65% growth in sales and over $50M in revenues. Currently, he holds interest in find.com, an internet search engine.
- Kristen Wise
  - Leading a diversified career within the worlds of sport, fashion and lifestyle, Kristen has established a sharp approach to brand marketing with a direct dotted line to integrative communication. From adidas, Nike and Jordan Brand to Stella McCartney and Elle MacPherson, she has parlayed her diverse background into a specialization of hybrids, mergers and innovative concepts. A firm believer in strategy, she interjects new ideals into each program from ideation to execution, and continuously seeks ways to incorporate the community with sensible partnerships that suit both the client and the consumer.
APPROACH
- Explore
  - Discover the Intersection Point, the location where the brand and the consumer connect authentically, relevantly and consistently. A comparative approach to these findings with partner objectives and brand essence sparks unique and tangible solutions for distinct marketplace identification.
- Invent
  - Develop integrated brand marketing strategies which magnify brand strengths and provide custom opportunities to foster and enhance consumer awareness.
- Deploy
  - Execute calculated tactics through compelling, actionable practices and resources for optimal brand impressions.
- Assess
  - Undertake a multi-layered evaluative approach for gauging programming success, consumer insights, current alignments and future adjustments.